Eyiyemi Olivia Questions the Impact of Nigerian Music, Urges Artists to Promote Education and Positive Values
Media personality Eyiyemi Olivia has sparked debate after sharing her views on the content of Nigerian music and the responsibility that comes with influence, arguing that visibility should be used to inspire positive change rather than simply generate fame and wealth.
Speaking during a recent interview, Olivia revealed that she does not listen to Nigerian secular music, saying she prefers gospel music because she finds much of the lyrical content unedifying.
"Personally, I do not listen to Nigerian music unless it's gospel. Why? Because no matter how catchy the music is, I hear the words. If you're talking about my body parts, it's not edifying to me in any way, shape, or form," she said.
Addressing those who point to Afrobeats' global success as proof of its value, Olivia questioned what message Nigeria is projecting to the rest of the world through its music.
"The counter-argument I hear is, 'Oh, but they're playing the songs everywhere across the world.' And I'm like, 'Yeah, and then what? Is that the Nigeria that I want to promote?'"
While acknowledging the achievements of Nigerian artists, she stressed that her comments were not meant to diminish their success.
"Kudos to music artists. They have earned their stripes."
However, she argued that entertainers could have an even greater impact if they used their platforms to encourage education, self-improvement, and personal growth.
"Imagine if they took education, for instance, and made it a byword in their songs. Imagine the impact it will have on the millions of followers that they have globally. Maybe 10,000 of them will think, 'Education... let me educate myself.' Not necessarily by going back to school, but by learning about things."
Olivia also questioned whether fame, popularity, and financial success alone are enough to define meaningful influence.
"Has the visibility paid us? Has it really paid us aside from fame, popularity, and money? If you remove those three things, does that person know who they are?"
She acknowledged that gaps in education may contribute to some of the issues she raised but maintained that individuals have a responsibility to continuously learn and improve themselves.
According to her, public figures should remain intentional about the messages they share with their audiences.
"When you get the visibility, what do you do with it?"